{"id":2351,"date":"2025-04-03T16:36:49","date_gmt":"2025-04-03T15:36:49","guid":{"rendered":"https:\/\/investx.fr\/en\/?p=2351"},"modified":"2025-04-03T16:36:50","modified_gmt":"2025-04-03T15:36:50","slug":"microstrategy-stock-mstr","status":"publish","type":"post","link":"https:\/\/preprod.investx.fr\/en\/trading\/microstrategy-stock\/","title":{"rendered":"MicroStrategy : The World’s Largest Corporate Bitcoin Holder"},"content":{"rendered":"\n

The MicroStrategy Story<\/h2>\n\n\n\n

Founded in 1989<\/strong> by Michael J. Saylor<\/strong> and Sanju Bansal<\/strong>, MicroStrategy began as a company specializing in business intelligence software<\/strong>. For over three decades, the company built a solid reputation in data analytics and BI solutions for large enterprises.<\/p>\n\n\n

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\"microstrategy<\/figure>\n<\/div>\n\n\n

But in 2020, a radical strategic shift changed everything. Facing rampant inflation<\/strong> and the devaluation of the dollar<\/strong>, Saylor made a decision that would forever transform his company’s DNA: converting the treasury reserves into Bitcoin<\/a><\/strong>.<\/p>\n\n\n\n

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“Bitcoin is a digital bank in cyberspace, run by an incorruptible algorithm, offering sound money to anyone on the planet looking for a safe place to store value.”<\/em>
– <\/em>Michael Saylor<\/strong><\/p>\n\n\n\n

Before its crypto metamorphosis, MicroStrategy had already experienced its share of ups and downs. Its initial public offering in 1998<\/strong> on NASDAQ under the symbol MSTR<\/strong> was a success, but the company went through significant turbulence after the dot-com bubble burst in 2000<\/strong>.<\/p>\n\n\n\n

This resilience in the face of crises shaped Saylor’s mindset, who always knew how to bounce back and adapt his vision to market developments. This adaptability proved crucial when the COVID-19 pandemic hit the global economy.<\/p>\n<\/blockquote>\n\n\n\n

MicroStrategy and Bitcoin : When Saylor Decided to Go All-In on BTC<\/h3>\n\n\n\n

In August 2020, MicroStrategy announced the acquisition of 21,454 BTC<\/strong> for $250 million<\/strong>, becoming the first publicly traded company to adopt Bitcoin <\/strong>as its primary treasury reserve. This decision, initially perceived as risky and unconventional, transformed into a genuine strategic revolution.<\/p>\n\n\n

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\"MicroStategy<\/figure>\n<\/div>\n\n\n
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Key takeaway :<\/strong> MicroStrategy<\/strong> was founded in 1989 as a business intelligence software company. In August 2020, the company initiated its Bitcoin strategy with a first purchase of $250 million<\/strong>. The company changed its name<\/strong> from MicroStrategy to Strategy<\/strong> in 2024, reflecting its new Bitcoin-centered identity and “strategy”.<\/p>\n<\/blockquote>\n\n\n\n

Michael Saylor’s Bitcoin Strategy<\/h2>\n\n\n\n

Unlike many institutional investors who practice active trading<\/strong>, Saylor has adopted a pure HODL<\/strong> approach. Since the first purchase in 2020, Strategy has never sold a single satoshi<\/strong> of its Bitcoin treasure, even during severe market corrections<\/strong>.<\/p>\n\n\n\n

This unwavering conviction is based on Saylor’s vision that Bitcoin is the best store of value ever created<\/strong> and is destined to become the world’s benchmark asset for preserving wealth against inflation.<\/p>\n\n\n\n

The 3 Brilliant Financial Instruments Used to Acquire Ever More BTC<\/h3>\n\n\n\n

To finance its massive Bitcoin acquisitions, Strategy has deployed sophisticated financial engineering<\/strong> using three main methods :<\/p>\n\n\n\n

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  1. Issuing new shares<\/strong> : This method creates dilution for existing shareholders but allows for rapid capital raising.<\/li>\n\n\n\n
  2. Convertible bonds<\/strong> : Often at zero or very low interest rates, these instruments leverage the volatility of MSTR stock which attracts sophisticated investors.<\/li>\n\n\n\n
  3. Preferred shares<\/strong> : Recent issues such as STRK<\/strong> (8% yield) and STRF<\/strong> (10% yield) attract investors seeking stable income.<\/li>\n<\/ol>\n\n\n\n

    This multi-instrument approach has allowed Strategy to continue acquiring Bitcoin at a sustained pace, even when the cryptocurrency reached all-time highs<\/strong>.<\/p>\n\n\n\n

    The Average Acquisition Price of $66,384 : Risky Strategy or Visionary ?<\/h3>\n\n\n\n

    As of April 1, 2025, the average acquisition price<\/strong> of the 528,185 BTC held by Strategy stands at $66,384.56<\/strong>. This figure, well above the average acquisition price of $30,252 mentioned in the original 2024 article, reflects the massive purchases made during the bull run<\/strong> of 2024-2025.<\/p>\n\n\n\n

    With Bitcoin oscillating around $87,000<\/strong> in April 2025, the strategy seems to be paying off. But what would happen in the case of a prolonged bear market<\/strong>? That’s the question many analysts are asking.<\/p>\n\n\n\n

    528,185 BTC in 2025 : How Strategy Became the Largest Institutional Whale<\/h2>\n\n\n\n

    Strategy’s hunger for Bitcoin never seems to be satisfied. In April 2025, the company announced the acquisition of an additional 22,048 BTC<\/strong> at an average price of $86,969<\/strong>, bringing its total holdings to 528,185 BTC<\/strong>.<\/p>\n\n\n\n

    This latest acquisition, made despite prices near all-time highs, demonstrates Saylor’s unwavering conviction in his accumulation<\/strong> strategy, regardless of market conditions.<\/p>\n\n\n\n

    From 252,220 to 528,185 BTC : How Strategy Doubled its Holdings in Less Than a Year<\/h3>\n\n\n\n

    The evolution of Strategy’s Bitcoin holdings is staggering :<\/p>\n\n\n

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    \"Strategy's<\/figure>\n<\/div>\n\n\n
    Period<\/strong><\/td>Number of BTC<\/strong><\/td>Estimated Value<\/strong><\/td>Average Acquisition Price<\/strong><\/td><\/tr>
    End of 2023<\/strong><\/td>~130,000 BTC<\/td>~$5.5 billion<\/td>~$29,000<\/td><\/tr>
    End of 2024<\/strong><\/td>252,220 BTC<\/td>~$15 billion<\/td>~$30,252<\/td><\/tr>
    April 2025<\/strong><\/td>528,185 BTC<\/td>~$35.63 billion<\/td>~$66,384.56<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    In less than a year, Strategy has more than doubled its Bitcoin holdings<\/strong>, taking advantage of every opportunity to raise funds and immediately convert them into BTC.<\/p>\n\n\n\n

    The Bitcoin Race : Why No Other Company Can Keep Pace with Strategy<\/h3>\n\n\n\n

    Despite growing Bitcoin adoption by institutions, no other public company can match Strategy’s frenzied acquisition pace. The closest competitors like Tesla<\/strong> or Block<\/strong> (formerly Square) hold significantly smaller amounts.<\/p>\n\n\n

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    Top 5 companies holding Bitcoin in 2025<\/figcaption><\/figure>\n<\/div>\n\n\n

    This dominance can be explained by several factors :<\/p>\n\n\n\n